Tutorial for virgin grammarians

Excellent article.

Theo Coggin


The corporate business world is a rich source of communication gobbledegook – or just poor English. So too are governments the world over.  But let me confine my remarks here to business – and to one outstanding global brand in particular: Virgin Atlantic.

Now that’s a brand I have always highly respected. I never fly any other airline if I can help it. But a recent experience left me and my wife disappointed so we sent off a note to the local folk at Virgin noting our disappointment that we had not been given our seats as indicated when we booked. And also noting that we were otherwise very happy.

About three weeks after sending the email, we sent a reminder, wondering what had happened to our email. Had it become lost in cyberspace?  Clearly not, for eight days afterwards (and almost four weeks to the day after the…

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